When prospective patients search online, appearing in trusted media outlets helps your name and expertise stand out. Media coverage also improves SEO and website authority through backlinks, placing your clinic in front of people already engaged with health content.

Getting your clinic featured in local news or healthcare publications is one of the most effective ways to build trust, attract new patients, and position your practice as a community leader. But healthcare media coverage is complex. Journalists look for compelling stories, and strict regulations around patient privacy mean that DIY approaches can backfire.

Want to get featured in top UK publications like The Times or Vogue? This blog breaks down how doctors and surgeons can strategically position themselves as trusted medical experts in the media. From building a strong personal brand to pitching the right stories, discover what it really takes to get noticed.

Starting a private practice as a doctor or surgeon can be challenging, but with the right marketing and PR strategies, you can build a strong reputation and attract patients. From creating a personal brand and optimising your website to leveraging social media and working with a medical PR professional, discover key tips to boost your practice’s visibility and credibility.