How to Get Your Clinic Featured in the News
Why Media Coverage Matters for Clinics
Getting your clinic featured in reputable news outlets does more than increase visibility - it builds trust, attracts new patients, and establishes your clinic as a community leader.
However, healthcare media coverage is complex, requiring expert messaging, strategic outreach, and compliance with patient privacy laws. That’s where a specialist healthcare PR consultant comes in.
The Risks of DIY PR for Healthcare Practices
While it might be tempting to handle PR in-house, doing so comes with challenges:
Journalists respond to strategic pitches, not generic press releases.
Stories must be accurate, compelling, and compliant.
Poorly managed media interactions can harm your clinic’s reputation.
DIY PR can waste time and resources with little to no results.
A healthcare PR consultant ensures your media strategy is professional, safe, and effective.
How a Healthcare PR Consultant Can Help Your Clinic
Identify Media-Worthy Stories
We spot angles that resonate with journalists and your target audience.
Handle Media Outreach
From building media contacts to pitching stories, we manage every detail.
Prepare Messaging and Interviews
We craft clear, patient-friendly messaging and prep you for interviews.
Maximise Coverage
Once your story is published or broadcast, we help you leverage it across your website, social media, and patient communications.
Benefits of Professional Healthcare PR
Clinics that work with a PR consultant can expect:
Greater visibility in local and regional media
Enhanced reputation and credibility in the community
Attraction of new patients seeking trusted care
Establishment as a thought leader in your medical field
Take the Next Step
If you want your clinic to stand out in the news, attract more patients, and strengthen your reputation, it’s time to work with a specialist.
Contact me today to discuss how I can help your clinic get featured in local news and grow your presence in your community.